Category Archives: Corporate Gift Industry News

SAPD Launch Their New Branded Phone Charger Dead Mobiles Will Be A Thing Of The Past

SAPD the well known promotional items supplier based in Bovingdon is proud to announce its latest innovative, brandable product, the PowerBank. Set to become one of 2014′s most popular promotional items. The PowerBank both promotes your company’s brand and provides exceptional functionality to you potential customers.

BPS19 PRD Full Color Lo
With companies looking to stand out and add value to their customers the hunt is always on for practical and useful branded items that can be used to engage customers; while at the same time creating a perfect reminder of a company’s brand. With communication being integral to all modern businesses large and small, it is vital that the modern businessman or women is contactable on the move. SAPD’s new pocket sized PowerBank helps ensure this, providing power to their mobile phone when there’s no power source available.

The PowerBank is an external battery in a sealed case. Charged by a wall charger or laptop, the PowerBank can be carried around to provide emergency power to a mobile phone (or even an mp3 or mp4 player) wherever and whenever it is needed.

 

PB104

Available three formats of varying size, the PowerTech, the PowerMax and the PowerMate, all three versions offer outstanding functionality as well as space for your branding. Up to five or six colours can be printed on the devices and each piece is packed in a beautiful silver gift box that adds a touch of class.

Mark Gilmour from SAPD said “We are expecting the PowerBanks to be hugely popular this year. The most effective items in promoting brands have always been those items that provide a useful function. Nearly everyone has a mobile phone, and most people have been unfortunate enough to run out of battery power at a crucial time. Now, thanks to the Power Bank, this will never be a problem. Imagine being front of your customers mind in a positive way because the power pack you gave them got them out of a sticky situation.”

BPS50 PRD FULL COLOR 3 Lo
SAPD is a forward thinking corporate branding specialist based in Bovingdon, Hertfordshire. The company’s goal is to turn great ideas into innovative products at the most cost-effective price possible. It is part of the same group as RePackme fulfilment and logistics and the popular leisure range Footypants, which has been worn by a number of Premier League and Football League stars.
For more information please visit http://www.sapd.co.uk contact Mark@sapd.co.uk or call 01442 831077.

About SAPD

SAPD are a leading producer and supplier of promotional gifts for the business to business global corporate market. They are different from most suppliers as they source high quality items from their global supplier network which enables delivery of items at speed and within budget.

Contact Information:

M.D. Mark Gilmour

mark@sapd.co.uk

SAPD Ltd

58 High Street

Bovingdon

Hemel Hempstead

HP30 HJ

Tel: ++44(0)1442 831 077

Bespoke Corporate Gift Branding Service Gives Companies The Edge

Hertfordshire-based corporate gifts specialist Salt & Pepper Design (SAPD) has launched a bespoke service to meet the unique needs for its many clients.

SAPD understands that competition is fierce in most sectors, and is keen to produce goods which help companies stand out from the crowd.

The firm also feels there is much to be gained from using England’s exploits at this summer’s World Cup as part of an effective corporate branding strategy. Many major brands tap into the spirit of the nation when a large sporting event is being played out and SAPD feels smaller companies would be mad to miss out on such a great opportunity.

fifa-world-cup-2014-brazil-logo

Mark Gilmour, managing director of SAPD, said:

“Being able to give prospective clients corporate gifts baring your company’s logo is one of the most effective ways of making a lasting impression. Obviously, the quality of your products and services will be the main thing clients look at, but when competitors are circling, having something which stands out can be key to success.

I’m very proud that we’re able to offer a bespoke service because it means we can help companies to have an edge. We thrive on the challenge of creating the uncreated and there is no limit to what’s available. This is a World Cup year and we expect a patriotic wave to sweep the county in the next few weeks. I think this in itself presents a fantastic opportunity for companies to improve their marketing strategies and capture the imaginations of potential customers.”

tc (49) copy

Corporate gifts are a great way to literally place your brand’s vision, value and personality into the hands of would be customers. Putting your professional logo onto something unique can really strike a chord with those you wish to do business with.

SAPD has access to more than one hundred factories and can create bespoke products for your business with short lead-times and lower minimum quantities. The companies range includes everything from mugs and keyrings to branded clothing, travel equipment and, aptly, footballs.

tc (39)

SAPD is a forward thinking corporate branding specialist based in Bovingdon, Hertfordshire. The company’s goal is to turn great ideas into innovative products at the most cost-effective price possible. It is part of the same group as RePackme fulfilment and logistics and the popular leisure range Footypants, which has been worn by a number of Premier League and Football League stars.

For more information please contact Mark@sapd.co.uk or call 01442 831077.

Contact Information:

M.D. Mark Gilmour

mark@sapd.co.uk

SAPD Ltd.

58 High Street, Bovingdon

Hemel Hempstead

HP30 HJ

Tel: ++44(0)1442 831 077

7 Reasons Why Corporate Gifts Will Improve Your Bottom Line

There are many ways in which gifts with corporate branding can increase the profitability of your company. Here are our top reasons why you should get involved:

Increasing brand awareness

In today’s world brand awareness is crucial. People trust and return to brands they recognise, understand and value. At exhibitions and conferences, make your company stand out from the crowd by offering a really useful give-away item, with distinctive branding. Always make it something which the person is likely to keep, or pass on to another prospective customer.

wordle

Customer acquisition

Gifts can be used for prospective clients as an incentive to becoming a customer or just for showing interest in the company. Even a very small gift starts to forge a customer-supplier relationship in a person’s mind.

Customer retention

Since the cost of acquiring new customers is much greater than retaining existing clients, it is important to reward customer loyalty. Gifts are an ideal way to show your best customers that they are valued.

Small gifts can also be used to remind customers of your presence in the market. Particularly in sectors where there is a long gap between repeat business opportunities, a gift can make sure your customers don’t forget about you. A product with a long life, such as a USB flash drive, is ideal if your budget allows.

Obtaining customer data

checklist-154274_640 copy

A small corporate gift can be the perfect incentive for persuading customers, or prospective customers, to complete a survey. The customer is rewarded with a small branded item, such as a pen, while you are rewarded with the customer data you need and some brand awareness and marketing into the bargain.

Employee loyalty reward

You can use gifts to reward employee loyalty, for example, for long service or for exceptional performance, either by an individual or a team. Choose wisely for employees – you know them, so you should be able to choose something with personal relevance. If your employees travel for work, something useful such as good quality luggage might be appreciated. Suitcases with corporate branding have the added bonus of huge potential for brand awareness as they travel through airports, railway stations, and so on.

bags

Award schemes

Using corporate gifts as part of an award scheme within your industry lends a degree of authority to your company. People will see your company as a knowledgeable and respected organisation whose opinions matter.

Building other relationships

Vendors are often overlooked by organisations and yet key suppliers can be critical to the effective running of your business. This is an easy success, since suppliers will not usually expect any form of gift, and will therefore be surprised and delighted to receive one.

small items

Gifts needn’t cost the earth, but choose carefully to make sure you give items which are relevant to your customer. If you’re giving something simple like a pen, choose one which has something about it to make it stand out from the next pen – perhaps a really high quality pen, or a quirky highlighter pen. Match your gifts to the situation. If customers at an event pride themselves on their green credentials, give away a recycled pen, eco-friendly stationery or even a water powered calculator.

Specialist corporate gift suppliers Salt and Pepper at sapd.co.uk can help advise you. It may not be easy to measure precisely the increase in profit, but it is clear that, used wisely, corporate gifts can have a significant positive impact on your organisation’s bottom line.

Best wishes,

Mark

5 Reasons Why A Strong Visual Brand Increases Sales

Corporate branding works; we all appreciate this at some level. You only need to look at the iconic brands we have here in the UK to appreciate that fact. So why does it work and what is the rationale behind using branding to increase sales.

1. Creates a strong first impression

As with many things in life, our first impressions of a brand are generally formed by the imagery it utilises. Key to a brand’s visual appeal is the quality of its logo, which forms the ‘face’ of the brand and is its single most visible manifestation. A well designed and relevant logo that is reproduced not only in a brand’s advertising campaigns, but across all employee correspondence and on any corporate gifts, can help to raise the profile of the brand.

6961

2. Strong corporate merchandise

Applying corporate branding to something useful, like a pen, computer mouse, umbrella or MP3 player dock is an unobtrusive way of repeatedly advertising a brand. If you are considering investing in branded corporate gifts, it is worth choosing good quality products, such as those supplied by SAPD, as no brand wants to be associated with poor quality goods and the longer they last, the greater your brand exposure.

Whilst corporate branding does not have an easily measurable impact on the sales ledger, it does plant your brand name in people’s minds and means that they are more likely to remember you when they consider a brand-relevant purchase.

tc (17) copy

3. Helps loyal customers locate your brand amongst competitors

An easily recognisable visual that stands out, for all the right reasons, helps those customers that have established brand loyalty to locate your brand amongst a sea of competitors. No matter how good your product or service is if your visuals are weak, you will lose out to stronger brands that are more easily identifiable in the market place.

tc (21)

4. Encourages new customers to choose your brand

At any point of sale, there will be customers who have strong loyalties to a particular brand and are unlikely to be swayed by the visual appeal of a new or different brand. However, there will also be those who have little or no brand loyalty and are likely to go for the most attractive option. Visual appeal plays a huge part in a consumer’s assessment of a brand and strong brands will command more attention and higher price than weak ones.

6915

5. Increases success of more ‘passive’ forms of advertising

Much of the advertising put in front of today’s consumers is perceived as intrusive and annoying. The key to successful advertising is to establish a visually strong brand and introduce it to consumers at a time when they are receptive to it. This explains the continuing popularity of television advertising, as it targets consumers when they are relaxed and less likely to view the advert as an intrusion. In contrast, an online pop-up ad is likely to be hampering the completion of a specific task, such as placing an order or searching for directions. In this context, an established, strong visual brand that can command attention from side bar ad space, without having to clamour for attention in centre screen, will garner a more positive response from consumers and ultimately achieve greater sales.

Best Wishes,

Mark

Support Our Guys In Brazil

With the world cup just weeks away we thought you might like a little ‘freebie’ from us.

As you might be aware the team SAPD like football. So much so that a number of us will be flying out to Brazil to support our boys and do some work next month!…Honest.

If you have arrived at this page we will have sent you a private link.

Below is a picture of some car air fresheners fashioned in a football theme. If you would like us to pop some in the post for you either give us a call on 01442 831077 or email sales@sapd.co.uk with the word World Cup 2014 in the subject line.

salt and pepper world cup gift copy

salt and pepper designscorporate-merchandise copy

Best wishes,

Mark and the SAPD team

northfacephoto

North Face New Range 2014

North Face

Most of the jacket, inside and out, is ripstop nylon, which feels nice and light (15D 33g/m2) but easily tough enough for general use on the hill (udging up granite chimneys might be an exception). Its shiny smoothness makes it easy to layer the Hoodie, either on top of underclothes when used as your main jacket, or beneath something warmer if you’re adding it to a more substantial winter outfit.

The insulation within the nylon is 60g Primaloft One, an industry staple with great warmth for its weight and relatively decent performance even when wet. This seems a sensible amount of insulation for spring/summer use in the hills, enough for a chilly snap but not so much that you’ll forever be overheating, or cursing the weight of the jacket when it’s packed away.