As 2015 creeps ever nearer, we thought it would be a good idea to identify what will be; in our opinion, the five main marketing trends of 2015…
Mobile will begin to dominate
With the vast majority of people having a smartphone or tablet, the way we use the internet is changing. People don’t surf the web on large monitor screens anymore, preferring to do so on their much smaller phones and tablets on the move. Therefore, in terms of online marketing, strategies that were effective on large monitor screens are no longer as effective as before, because they don’t translate well to the smaller screens of tablets and mobiles. Your marketing strategies should reflect this. Priorities should be ensuring that your online advertising is relevant and accessible on smaller screens, and that your website is fully mobile responsive.
Whichever market your business operates in, chances are it is going to get more competitive in 2015. This is where companies don’t just have to work harder to survive and thrive, they have to work smarter. Micro targeting is a way of delving into your business’s marketing metrics at a very specific and detailed level and identifying the most profitable niches to target. Effectively, you will be developing buyer personas for these niches, enabling your marketing activity to talk to them much more effectively.
Video advertising has been growing significantly in the last few years. One of the major reasons is its reach. Youtube reaches more young adults below the age of 34 than any other comparable medium, such as TV, radio or the printed media. Social is key to effective video advertising, and quality video content that is not an overt ‘advert’ can be shared across the globe.
Native advertising is also known as ‘organic advertising’ or ‘sponsored content’. Essentially they are adverts that are presented in formats designed specifically for the platform being used, taking advantage of the way that its users engage with it. Examples can be Twitter’s promoted tweets, Facebook’s suggested posts or the ads that appear between Flipboard pages. Expect to see more and more companies using this form of advertising.
Back to basics
As digital marketing begins to dominate with an almost limitless number of opportunities to market your business, it has left some more traditional forms of marketing somewhat redundant. However, this should be used to your advantage. There are some great deals in terms of offline advertising and marketing, and if used carefully and consistently, they can be a highly effective method of marketing your company. Used in conjunction with your online activity, using such things as promotional items and more traditional forms of advertising can distinguish and differentiate your company, however competitive the market.
Nobody knows exactly what will happen in terms of marketing in 2015, but by engaging with the trends above, it will ensure you are doing everything you can to stay ahead of the game and ahead of your competitors.