Tag Archives: SAPD

5 Marketing Trends of 2015

As 2015 creeps ever nearer, we thought it would be a good idea to identify what will be; in our opinion, the five main marketing trends of 2015…


Mobile will begin to dominate

With the vast majority of people having a smartphone or tablet, the way we use the internet is changing. People don’t surf the web on large monitor screens anymore, preferring to do so on their much smaller phones and tablets on the move. Therefore, in terms of online marketing, strategies that were effective on large monitor screens are no longer as effective as before, because they don’t translate well to the smaller screens of tablets and mobiles. Your marketing strategies should reflect this. Priorities should be ensuring that your online advertising is relevant and accessible on smaller screens, and that your website is fully mobile responsive.


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Whichever market your business operates in, chances are it is going to get more competitive in 2015. This is where companies don’t just have to work harder to survive and thrive, they have to work smarter. Micro targeting is a way of delving into your business’s marketing metrics at a very specific and detailed level and identifying the most profitable niches to target. Effectively, you will be developing buyer personas for these niches, enabling your marketing activity to talk to them much more effectively.

Video advertising

Video advertising has been growing significantly in the last few years. One of the major reasons is its reach. Youtube reaches more young adults below the age of 34 than any other comparable medium, such as TV, radio or the printed media. Social is key to effective video advertising, and quality video content that is not an overt ‘advert’ can be shared across the globe.




Native advertising

Native advertising is also known as ‘organic advertising’ or ‘sponsored content’. Essentially they are adverts that are presented in formats designed specifically for the platform being used, taking advantage of the way that its users engage with it. Examples can be Twitter’s promoted tweets, Facebook’s suggested posts or the ads that appear between Flipboard pages. Expect to see more and more companies using this form of advertising.

Back to basics

As digital marketing begins to dominate with an almost limitless number of opportunities to market your business, it has left some more traditional forms of marketing somewhat redundant. However, this should be used to your advantage. There are some great deals in terms of offline advertising and marketing, and if used carefully and consistently, they can be a highly effective method of marketing your company. Used in conjunction with your online activity, using such things as promotional items and more traditional forms of advertising can distinguish and differentiate your company, however competitive the market.

Nobody knows exactly what will happen in terms of marketing in 2015, but by engaging with the trends above, it will ensure you are doing everything you can to stay ahead of the game and ahead of your competitors.


Colour Psychology And How It Can Revolutionise Your Marketing Activity

Colour has enormous power. It can help sway our attitudes, our emotions, inspire us or even scare us. When we see colour, it sets off a chain reaction of events in our brain that ultimately results in the thyroid glands releasing hormones, causing fluctuations in emotions, mood and behaviour.

Various studies have shown that over 85% of all product assessments are largely to do with colour, with colour being over 80% of the reason people purchase a particular product over another. Colour, therefore, and the appreciation of its power should be at the core of you promotional and marketing strategy. Choose the right colour and you will get results.


The four core principles of using colour in marketing and promotions

Colour should be used:

  • The right way
  • At the right time
  • Targeting the right audience
  • For the right purpose

An example would be promotional items aimed at children that you find in cereal boxes or at fast food outlets. You will generally find that they will be bright, bold colours, such as reds, greens and oranges. You would not generally find promotional items aimed at children in brown or dark green.

Here are 3 tips involving colour that can revolutionise your marketing and promotional activity

Men and women like and dislike different colours

Women like:

  • Blue
  • Purple
  • Green

Men like:

  • Blue
  • Green
  • Black

Women dislike:

  • Orange
  • Grey
  • Brown

Men dislike:

  • Purple
  • Orange
  • Brown

It’s not surprising that men and women like and dislike different colours, but by choosing the right colour, you can immediately target a particular demographic. Choosing blue or green targets both men and women, whereas choosing purple for example will particularly appeal to women. Surprisingly, pink was not one of the most popular colours chosen by women.

Blue is the colour that cultivates trust


Blue is very popular, with good reason. Blue has demonstrable psychological effects. It promotes a subtle message of peace and serenity, as well as trustworthiness. This can be utilised in choosing colours for your promotional and marketing activity. Facebook’s main colour is blue. Their core values are trust and transparency. They didn’t choose the colour blue by accident!

Orange equals speed, haste and rapidity

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Orange is fun, but also creates a sense of haste and rapidity. Orange is loud, it’s active and it can also signify a feeling of togetherness. Several major brands use orange extensively, and it is easy to see why. TNT, the RAC and Easyjet all promote a sense of haste in their service. TNT will deliver your parcels faster, the RAC will get to you at the roadside quickly, and Easyjet will get you to your destination as quickly and as efficiently as possible. If your promoting a product or a service where speed is key, orange can be a great colour to choose.

Choosing the right colour is key in marketing and promotion. Choose the right colour, and it will do much of the work for you. Choose the wrong colour, and you can exclude whole sectors of society. Choose your colour carefully, and reap the rewards.



The History of Promotional Items And Why They Work

Promotional merchandise may seem like a recent phenomenon, but in fact businesses have been giving away promotional items for longer than you might think. The fact that this continues today is proof that it works.

Early promotional items

The first records of promotional giveaways refer to the commemorative buttons worn at the inauguration of George Washington as President of the United States in 1789. It is unclear whether these buttons were worn earlier to promote the campaign period or were simply worn to celebrate success.

blog george washington button

A more significant moment in marketing history was the production of book bags with the name of a shoe shop printed on them, which were given away to local school children. The ideas man behind this simple marketing project was the Ohio printer Jasper Meek, who convinced the shoe shop owner that this would bring in more business. With this, in 1886, the concept of promotional items was born. The industry had grown sufficiently by the early 1900s to prompt the establishment of the Promotional Products Association International (PPAI), a dedicated trade association.

In the early twentieth century promotional items were used to boost sales of breakfast cereal. A free toy was placed in the packet and kids couldn’t wait to find it hidden among the cornflakes. Parents succumbed to pester power and the toys proved to be an effective marketing tool for many years.


Free gifts would continue to be distributed, some with corporate branding others without, through the next few decades, but it wasn’t until the 1970s that there was a sudden explosion in demand for corporate gifts as we know them today.

Why do promotional gifts work?

Most people naturally enjoy receiving a free gift. Whether we can afford to buy the item ourselves seems to be irrelevant, hence the popularity of luxury “swag bags” among affluent celebrities. It’s just the joy of getting a freebie that counts. Whether the freebie is retained is determined primarily by its relevance to the recipient.

2704 Verve Basic - white dark blue 288 Studies have shown that over 80% of people decide whether to keep a promotional item based on its usefulness. The perceived value of the item matters far less. According to research by the PPAI, corporate branding on the freebie is a positive aspect with around 20 per cent of recipients retaining a gift precisely for the convenience of having the contact details to hand.

Out of sight out of mind

It’s a sad fact but true: companies are easily forgotten. It’s essential to make the connection with your audience and keep making it over and over again. It’s rather like parenting. Studies show that a child may need to hear the message to do something at least one hundred times before they will remember consistently without prompting. It’s the same with marketing. You may need to remind your customers many times before they will remember to use your services or products consistently without prompting. Just a small item can be enough to ensure that your company stays on your customer’s radar screen. Office branding items, such as those offered by SAPD, are ideal to support this connection process, with their constant presence on a work desk.

Freebie winners

The epitome of brand success has to be when simple promotional promotional items become collectible items. A large fizzy drinks company’s promotional items handed out at various Olympic events were snapped up, not just for refreshment purposes, but also to acquire the limited edition branded bottle. This is a sign of a winning brand. To make your brand a winner, contact the corporate branding experts at sapd.co.uk.

How Lumpy Mail Can Benefit Your Business

Companies these days need to think outside of the box when fighting for market share with competitors. The internet has forced competition among companies to become fierce, many trading on a global scale, and being one among thousands of other companies providing the same products and services. These companies need something that separates them from their competitors, and the regular marketing of letters and leaflets is nothing special or innovative.

Innovative and creative solutions

Corporate gifts are an excellent opportunity for companies to take advantage of innovative corporate branding. Increasing their visibility to their target audience and ensuring that they make a name for themselves. There are so many great ideas that can make an impact on the customer, ensuring your name is seen, known and remembered.

The advantage to lumpy mail, and what sets it apart from regular marketing materials is that it is a useful item which showcases your company name and logo. This is the case whether you choose to supply customers with branded umbrellas, key rings, clothing or mugs. Each item will bear your name and logo, further promoting the business to those that see it.

Improve visibility, leads and revenue

Lumpy mail creates excitement within the customer’s organisation. There is nothing more exciting than a package arriving and its promotional materials from a supplier, items that can be used daily and enjoyed. While the customer is excited, you are looking at the number of leads it can generate every single time they use the item you sent to them.

Another advantage to lumpy mail is that it’s not that expensive, only slightly more than what you would pay for a batch of leaflets to be printed by a professional printing company. The difference is that many of your competitors are printing leaflets, you are choosing a marketing campaign that sets you apart from the rest, makes your company name memorable and can offer you a good return on your investment.

Make an impact

Every company sets a budget aside for their online and offline marketing efforts. What many companies don’t realise is that these two are codependent. Using lumpy mail can improve your website traffic, which in turn increases your sales turn over.

When choosing lumpy mail items, you want to make that impact on the purchaser for that company, ensuring you are the name they think of when they need the products or services that you provide. Stay away from the boring marketing campaigns that are being adopted by every other company around the world, be creative, be innovative and think out of the box.
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Lumpy mail has been proven to work. These items are useful items which are used by people on a daily basis, the difference is that they bear your company name and logo, maybe even contact information. So every time the recipient uses the mug you sent them or signs something with the branded pen, it is seen, remembered and imprinted in their mind for when they need you.